Andy Sturts' Blog

Some business commandments, be a business enthusiast. If you’re going to make a living out of something, then you’d better immerse yourself in it. Keep reading magazines, newspapers, websites anything that will keep you informed. Brush up on business basics. Whatever you do, don’t stop learning.  Make sure you don’t work too hard. Leading a full life keeps you from experiencing burnout and allows you to regain your strength and work even better. Take aim, some companies try to be too many things to too many people too early in the game.

Sure, you’re aiming to cut across all markets. But by doing so, you won’t be able to excel in any of those markets and might just lose out in the end. Instead, define your market. Gain your foothold in a single field, develop a loyal following and then expand your services. Have a plan; gut feelings are not something to be ignored.